Track the Impact

about-track-the-impact

About Track the Impact

Corporate Polish | Entrepreneurial Nimbleness

Track the Impact...

jumps in when the work just has to get done but staff resources are simply not available.

Our speciality..

is project management and marketing, especially in community and social responsibility programs.

We deliver..

corporate-style quality, a solid work ethic and attention to details; coupled with entrepreneurial speed, nimbleness and creativity.

Our mission...

is to make you look good by offering the highest quality output, on-time and on-budget without requiring a lot of your management time or expensive staffing overhead.

lisa-lindgren

Meet Lisa Lindgren

Lisa is held in high regard by her clients and peers and known for getting the job done, always with the highest standards in professionalism and attention to details. “She herds cats” is a popular refrain for her ability to keep diverse components moving in the same direction on target for a common deadline. Whether they be team members, vendors or clients, Lisa has a knack for knowing how each can best support the goal and getting the job done while maintaining good humor, charm and integrity.

Lisa began her career in sales and marketing with IBM. After successfully managing a $25 million sales team, she moved into product development and was integral in the launch of the IBM PC line of hardware and software products. As a division manager for SAIC, Lisa oversaw teams of software engineers working under contract to IBM and HP, thereby gaining an appreciation for best practices in product development and deployment, as well as how best to translate product features and capabilities into marketing programs and collateral for customers and prospects.

With that solid foundation in the corporate world, Lisa launched her consulting practice, thereby rounding out her experience with a wide variety of projects, and teams from a diverse set of industries, non-profits and company structures.

An active community volunteer, Lisa co-founded Track the Impact, initially a company solely focused on bringing ease and efficiencies to companies looking to improve their support of the non-profit community. And while corporate social responsibility continues to be a major emphasis for Track the Impact, in 2013 Lisa took control of the company and expanded it to include additional client services supporting planning and marketing initiatives.

What I Do

Develop strategic community outreach programs
Engage employees in corporate volunteering
Create community partnerships that make sense
Plan events and programs, then manage their success
Obtain content for websites, Facebook and success stories
Write compelling stories and posts
Translate technical specs into selling benefits
Run a tight team to keep everyone on target
Manage ongoing relationships with partners, vendors and followers

services

Services

I am happy to share my know-how and experience to support your daily business.

Employee Volunteering

From recruitment and managing tasks and shifts, through all the nitty-gritty details and then measuring your impact, I’ll do it all. Read case studies.

CSR Strategy & Efficiency Solutions

Your heart’s in the right place, but who has time? I’ll help you do it smart and efficiently. Read case studies.

Planning

I see the big picture and plan for the inevitable before you have to worry about it. Read case studies.

Implementation

Lots of consultants will tell you what they think, but I implement to success. Read case studies.

Collateral

I’ll write copy, source content, manage the production and deliver what you need on time and on budget. Read case studies.

Partnerships & Alliances

From initial contact, through negotiations and contracts, I’ve done it all and can do it for you. Read case study.

happy-clients-two

Happy Clients

Senior Marketing Strategist

I worked closely with Lisa for 2-1/2 years when she providing marketing consulting services for InFocus. Lisa was always responsive, creative, and willing to change direction quickly to meet the needs of our fast-paced and challenging business.

Cheryle Ross

Yesmail

Director of Product Marketing

Lisa developed, nurtured and grew an incredibly successful on-line thought leadership and lead generation strategic program at Proxima, called Presenters University. She continually developed fresh content, discovered new contributors, and maintained the enthusiasm needed to build an incredible resource that drove website traffic and increased sales. To this day, I still use Presenters University as an example of how thought leadership can drive brand awareness and increase sales. Lisa’s strategic vision, creativity and drive, made this program a huge success.

Tara Heiser

API Healthcare

Desert Coast Region Governor

I am impressed with Lisa’s proven ability in leadership and her outstanding organizational skills. She brought together multiple Soroptimist clubs for collective impact in the area of anti-human trafficking awareness, advocacy and action, known as Soroptimist Together Against Trafficking (STAT). She developed and maintains a strong and cohesive group of Soroptimist member’s though-out San Diego County dedicated to these efforts. Under her guidance and management, the group continues to be effective and relevant and has been recognized for their work by many community and judicial groups in San Diego County

Judi Dunnigan

Soroptimist International of the Americas

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Let’s Chat

I’d be happy to discuss your short-term or long-term needs.

blog

Track the Impact Blog

Not All Food is the Best for Food Drives

Sticky PostOn December 18, 2014

Tis the season when most American’s thoughts go to family and gifts and often to giving to those in need. Food drives are common and in company offices and community events as an easy way for everyone to participate in making a difference. Yet it is all too common for well-meaning people to simply clean their cupboards of their own less-than-desirable packaged goods, or to hit the dollars stores as a way to fill the donation bins without too much of a hit in their own wallets. Unfortunately, as noted in SuperFood Drive Boosts Health, Fights Hunger, many of these

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Corporate Social Responsibility