Tis the season when most American’s thoughts go to family and gifts and often to giving to those in need. Food drives are common and in company offices and community events as an easy way for everyone to participate in making a difference. Yet it is all too common for well-meaning people to simply clean their cupboards of their own less-than-desirable packaged goods, or to hit the dollars stores as a way to fill the donation bins without too much of a hit in their own wallets. Unfortunately, as noted in SuperFood Drive Boosts Health, Fights Hunger, many of these
Lisa is held in high regard by her clients and peers and known for getting the job done, always with the highest standards in professionalism and attention to details. “She herds cats” is a popular refrain for her ability to keep diverse components moving in the same direction on target for a common deadline. Whether they be team members, vendors or clients, Lisa has a knack for knowing how each can best support the goal and getting the job done while maintaining good humor, charm and integrity.
Lisa began her career in sales and marketing with IBM. After successfully managing a $25 million sales team, she moved into product development and was integral in the launch of the IBM PC line of hardware and software products. As a division manager for SAIC, Lisa oversaw teams of software engineers working under contract to IBM and HP, thereby gaining an appreciation for best practices in product development and deployment, as well as how best to translate product features and capabilities into marketing programs and collateral for customers and prospects.
With that solid foundation in the corporate world, Lisa launched her consulting practice, thereby rounding out her experience with a wide variety of projects, and teams from a diverse set of industries, non-profits and company structures.
An active community volunteer, Lisa co-founded Track the Impact, initially a company solely focused on bringing ease and efficiencies to companies looking to improve their support of the non-profit community. And while corporate social responsibility continues to be a major emphasis for Track the Impact, in 2013 Lisa took control of the company and expanded it to include additional client services supporting planning and marketing initiatives.
What I Do
- Develop strategic community outreach programs
- Engage employees in corporate volunteering
- Create community partnerships that make sense
- Plan events and programs, then manage their success
- Obtain content for websites, Facebook and success stories
- Write compelling stories and posts
- Translate technical specs into selling benefits
- Run a tight team to keep everyone on target
- Manage ongoing relationships with partners, vendors and followers
I’d be happy to discuss your short-term or long-term needs.
In his Huffington Post article, “Entrepreneurship—Completing the Circle,” Suren Dutia reminds us that most accomplished entrepreneurs owe at least some of their success to the foundation of society that allowed them to excel. Given that, he believes that “success is like a circle and people should pass the benefits of success forward to make the world a better place.” He goes on to say that “entrepreneurs embody traits that are ideal for addressing social needs, such as leadership, vision, the ability to attract talented people, drive, focus, perseverance, self-confidence, optimism, competitiveness and ambition.” Leveraging these talents can indeed positively impact
Dr. Randall S. Hansen offers some quick ideas on how we can each give back in Now is the Time to Help Yourself by Helping Others: 10 Ways to Serve Your Community. As he says, “We can all make a difference in changing and improving the lives of others — while improving ourselves and serving as a role model for others. It’s time to put the community back into community service.” Take a quick look at his list. You may already be doing many of these things, but something may just inspire you to take action and make a difference.