The millennial generation, also known as Generation Y or Echo Boomers, have confounded businesses that look at them replacing the tidal wave of workers from the Baby Boomer generation. They have been stereotyped as self-absorbed with a feeling of entitlement, and not the nose-to-the-grindstone temperament of their parents, who kept corporate gears spinning for decades.
But under that “me-first” exterior, may be the heart of a philanthropist. Their interest in a potential employer is often not limited to salary and benefit packages, but also the type of social impact a company has on its community. And this just may be the key to a mutually satisfactory experience for employer and employee.
According to the 2011 Deloitte Volunteer IMPACT Survey, Millennials were more likely to factor in a company’s commitment to the community. And those who frequently participate in employee volunteer opportunities are more likely to be proud, loyal and satisfied.
So companies looking for a strong future employment base, might want to first increase their contributions to society.